ADVIL PLUS

Why on earth did Advil need to launch yet another pill? Because, from the pandemic to politics to conspiracy theories, the world has more headaches now. This insight is perfect for the launch of Advil Plus, with both acetaminophen and ibuprofen.

The lines on the ticker are things that cause modern headaches. Here are a few:

MAN RECEIVES ONE MILLIONTH DUCT CLEANER CALL.
SON, AGE 7, ANNOUNCES CAREER PLAN TO BECOME A YOUTUBER.
CATFISHING NOT JUST AN AQUATIC SPORT, MAN FINDS OUT.

Watch the videos below to read them all.

Toronto:

And a Montreal board for all you bilingualists.

It’s tough producing interesting work for pharma brands, but I dare say this is. The campaign ran in Toronto, Vancouver and Montreal during the summer of 2022.